Keywordsīefore loot boxes became the poster child for the integration of gaming and gambling, there were social casinos. Each exemplifies how these activities are products of a unique set of social and economic circumstances, how corporations are diversifying and becoming part of a more complex gaming/gambling ecosystem and using data to drive growth, all of which raise particular issues for consumer protection. It includes controversies about the status of social casino games and loot boxes the development and expansion of daily fantasy sports markets the betting and wagering of skins won or bought through digital games, and rising opportunities to bet on esports. This chapter traces key issues relating to some notable recent examples of the gaming/gambling intersection. In recent years this process has amplified, arguably accelerated by developing technological infrastructures which facilitate rapid payment purchases and online and real-time systems which allow companies to communicate directly with users and users to communicate with each other. The intersection of gaming and gambling has a long lineage.

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