activision blizzard doubles down on mobile games

Microsoft's ultimate goal is to make its cloud-based Xbox Cloud Gaming platform available on mobile devices, serving as a one-stop shop for gamers who want to get access to high-end titles without having to purchase pricey consoles or PCs.Īpple is also an enormous force in the mobile gaming industry thanks to its App Store. Microsoft, which acquired Activision Blizzard for $69 billion earlier this year, is now a force to be reckoned with in the mobile gaming industry thanks to the addition of Activision's King mobile brand, which makes the popular 'Candy Crush Sage' collection of games. But it's going up against stiff competition. Meanwhile, adding a title like 'Grand Theft Auto: The Trilogy' to its games collection should prove to be a boon for Netflix's gaming platform. The full game is expected to hit stores sometime in 2024. The announcement comes as Take-Two prepares for the release of the first trailer for the highly anticipated 'Grand Theft Auto VI' in December. Those all drive our core business metrics,' he added.

Peters said Netflix has the ability to 'cost-effectively acquire new players,' which can then be leveraged back into the core streaming business.

And from a strategic perspective, we believe that we can build games into a strong content category, leveraging our current core film and series by connecting members, especially members that are fans of specific IPs, with games that they will love.' 'We're talking about $140 billion worth of consumer spend on games outside of China and outside of Russia. 'Games is a huge entertainment opportunity,' Netflix co-CEO Greg Peters said on the company's earnings call last month. The trilogy adds to Netflix's growing catalog of more than 80 mobile games, with more expected. Fans can preregister beginning on Wednesday. 14 for Netflix subscribers on the App Store, Google Play, and in the Netflix mobile app. 'Grand Theft Auto: The Trilogy – The Definitive Edition' will arrive on the platform Dec. Netflix ( NFLX) announced Wednesday it plans to offer the 'Grand Theft Auto' trilogy - one of Take-Two Interactive's ( TTWO) most popular video games - as it looks to boost its video game ambitions.

Activision blizzard doubles down on mobile games